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Where Real Estate Is Headed in 2025 | Joe Williams, Keller Williams Co-Founder

Joe Williams shares his view of where real estate is headed in 2025. He discusses the forces affecting property values, changing space needs, healthcare demand and residential sales.

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About the guest

Joe Williams. Joe Williams is identified in the transcript as a co-founder of Keller Williams Realty International, described there as the world's largest privately owned real estate franchise with over 200,000 residential agents. The description says he shared his view of the U.S. real estate market in 2025, including local market drivers, Sunbelt growth, technology and healthcare shifts, and land and entitlement deals.

Key takeaways

  • Williams says real estate values depend on local market indices, including jobs, economic conditions and supply and demand.
  • His seven local factors also include municipal policy, utilities, material and labor costs, soft costs, and quality of life.
  • He says federal policy, debt costs and environmental regulations can influence real estate markets.
  • Williams describes technology as changing how much office space businesses need, citing a shift from 20,000 square feet to 12,000 square feet.
  • He says digital buying has expanded since the pandemic and points to pressure on pharmacies such as Walgreens and CVS.
  • Williams argues that shorter hospital stays may change demand for healthcare property, sharing that a hospital partner was unsure whether a planned Austin hospital would still be needed.
  • He says AI can help rewrite material, but does not replace visiting a town and assessing a property in person.
  • Williams calls residential real estate the backbone of the industry and says pre-owned home sales were 4.1 million units in both 2023 and 2024.
  • He favors real estate over stocks because he considers its investment factors learnable and often publicly available.

Best quotes

"With real estate, it's a completely learnable investment. Everything you need to know about it typically can be publicly acquired if you know where to go."

Joe Williams

"Here's the seven things we look at when we're looking at a piece of real estate. And actually, let me read it from this end because I can't see around the speaker."

Joe Williams

"You can't make water. It's very expensive to make. So, they're going to reuse what we got."

Joe Williams

"They want you in and out in what? 48 hours. It's going to be fast just like McDonald's in and out and it's already happening."

Joe Williams

"AI does not do that for me. It doesn't do that."

Joe Williams

"So, uh, residential real estate, those of you that have heard me speak know the reverence I feel for residential real estate. It's kind of the backbone of our real estate industry."

Joe Williams

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