Richard C. Wilson talks with Grant Cardone about raising capital directly from investors and building a long-term real estate portfolio. They also discuss Bitcoin, scaling a business, and the role of investor partnerships.
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About the guest
Grant Cardone. Grant Cardone owns and operates multiple companies, including Cardone Capital, a private equity real estate firm with a multifamily portfolio of over $5.3 billion. He has raised over $1.8 billion in equity, is an 11-time New York Times best-selling author, leads the global 10X movement, and hosts business and wealth-building events.
Key takeaways
- Cardone says he avoids short-term real estate fund timelines because market conditions and interest rates are hard to predict. He says all real estate syndications should run for at least 10 years.
- He uses social media to reach potential investors directly, with YouTube as his strongest platform for educational content.
- Cardone says a larger online audience gives him more potential investors to choose from than a room of 500 people.
- He describes scaling as leaving a comfortable level of success to learn from people with larger portfolios.
- He identifies acquisition, management, operations, and debt as the four factors that control a real estate deal, while noting that investors cannot control the economy.
- Cardone says he converts earned cash into apartment buildings because he distrusts cash and wants assets that produce rent income.
- He is exploring converting some real estate cash flow into Bitcoin, pairing illiquid property with an asset he describes as liquid around the clock.
- Cardone says ethical operators who know how to manage money should consider raising money from investors, which he says turns customers into partners.
- For property value, he emphasizes location and says his plans can include branding buildings, offering tenants a chance to invest, and removing items from a property before adding new ones.
- He encourages investors to question beliefs about money and investing that they may take for granted.
Best quotes
"I've never trusted money ever, cash."
"All real estate syndications should be done for a minimum of 10 years."
"Every every everything that's happened to me that's been good in my life required me to leave what was good in my life."
"At some point, the acquisition, the management, the operations, and the debt, those are the four things that control this little game."
"I would earn cash. I know how to earn it. I know how to get it. And I would convert it to apartment buildings."
"The Bitcoin's liquid 24/7, 365."
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